Video Section
Last updated: February 5, 2026
Video Section
Feature video content from YouTube, Vimeo, or Shopify-hosted videos.
Adding the Section
- Open the theme editor
- Click Add section
- Select Video
Video Sources
YouTube or Vimeo
- Find the Video URL field
- Paste your video URL
Supported formats:
- YouTube:
https://youtube.com/watch?v=VIDEO_ID - YouTube:
https://youtu.be/VIDEO_ID - Vimeo:
https://vimeo.com/VIDEO_ID
Shopify-Hosted Video
- Click Select video
- Upload or choose from Files
- Supports MP4 format
Shopify-hosted videos load faster and don't show third-party branding.
Video Style
| Style | Behavior | |-------|----------| | Ambient | Autoplay, muted, looped (background style) | | Normal | Click to play with controls |
Ambient Videos
Best for:
- Background atmosphere
- Short loops
- No audio needed
Normal Videos
Best for:
- Product demonstrations
- Brand stories
- Content with audio
Aspect Ratio
Control video proportions:
| Ratio | Use Case | |-------|----------| | 16:9 | Standard widescreen (default) | | 4:3 | Classic video format | | 1:1 | Square (Instagram style) | | 9:16 | Vertical/portrait | | 3:2 | Photography ratio |
Layout Options
Full Width
Toggle to extend video edge-to-edge.
Heading
Optional title above the video.
Alignment
Align heading: Left, Center, or Right.
Cover Image
For normal-style videos:
- Click Select image for cover
- Choose a thumbnail
- Displays before video plays
If no cover image is set, YouTube/Vimeo shows their default thumbnail.
Player Controls
For normal videos:
- Play/pause button
- Progress bar
- Volume control
- Fullscreen option
For ambient videos:
- No visible controls
- Video plays automatically
Color Scheme
Apply styling for:
- Background around video
- Heading text color
Best Practices
Video Quality
- Upload high-resolution videos (1080p minimum)
- Optimize file size for web
- Test playback on various connections
Ambient Videos
- Keep under 30 seconds
- Ensure seamless loop
- No jarring cuts or flashes
- Works without sound
Normal Videos
- Include captions/subtitles when possible
- Start with engaging content
- Keep under 2-3 minutes for product videos
Performance
- YouTube/Vimeo are more bandwidth-efficient
- Shopify videos load faster initially
- Large files can slow page load
Use Cases
Product Demo
- Normal style with controls
- Cover image showing product
- 16:9 aspect ratio
Brand Video
- Full width layout
- Cinematic 16:9 ratio
- High production value
Background Ambiance
- Ambient style
- Subtle movement
- Complements page content
Mobile Considerations
- Videos are responsive
- Autoplay may be blocked on some mobile browsers
- Cover images display when autoplay fails
- Consider mobile data usage
