FAQ Section
Last updated: February 5, 2026
FAQ Section
Display frequently asked questions in an expandable accordion format.
Adding the Section
- Open the theme editor
- Click Add section
- Select FAQ
Layout Options
Desktop Columns
Choose how many columns on desktop:
- 1 column - Full width questions
- 2 columns - Questions side by side
- 3 columns - Compact grid layout
All layouts collapse to single column on mobile.
Header Content
Add optional header content above the FAQ:
Subheading
Introductory text like "Support" or "Help Center"
Heading
Main title, e.g., "Frequently Asked Questions"
Text
Brief intro paragraph if needed.
Adding FAQ Items
Creating Questions
- Click Add block
- Select FAQ item
- Enter the question
- Enter the answer
Question Field
Write the question as customers would ask it:
- "How long does shipping take?"
- "What is your return policy?"
- "Do you offer gift wrapping?"
Answer Field
Provide the complete answer:
- Supports rich text formatting
- Include links where helpful
- Keep answers concise but complete
How the Accordion Works
- Questions display with expand/collapse indicator
- Click a question to expand the answer
- Click again to collapse
- Multiple questions can be open simultaneously
Organization Tips
Group Related Questions
If using multiple columns, organize logically:
- Column 1: Shipping questions
- Column 2: Return questions
- Column 3: Product questions
Order by Importance
Place most common questions first:
- Most frequently asked
- Pre-purchase concerns
- Post-purchase questions
Color Scheme
Apply a color scheme for:
- Background color
- Question text color
- Answer text color
- Divider lines
Use Cases
Pre-Purchase FAQ
- Sizing and fit questions
- Material information
- Shipping times and costs
- Payment options
Post-Purchase FAQ
- Order tracking
- Return process
- Exchanges
- Customer support contact
Product-Specific FAQ
- Care instructions
- Warranty information
- Compatibility questions
Best Practices
Writing Questions
- Use natural language
- Start with question words (How, What, When, Where, Why)
- Keep questions concise
Writing Answers
- Answer directly, then provide details
- Use bullet points for multiple steps
- Include relevant links
- Keep under 100 words when possible
Quantity
- 6-12 questions is typical
- More questions may need multiple FAQ sections
- Consider search if you have 20+ FAQs
SEO Benefits
FAQ sections can improve search visibility:
- Questions may appear in Google's FAQ snippets
- Addresses common search queries
- Improves page content relevance
