Newsletter Section

Capture email subscribers with an integrated signup form.

Adding the Section

1. Open the theme editor
2. Click Add section
3. Select Newsletter

Content Blocks

Subheading

Introductory text like "Stay Connected" or "Join Us"

Heading

Main call-to-action, size options:

• H1, H2, H3, or H4

Example headings:

• "Subscribe to Our Newsletter"
• "Get 10% Off Your First Order"
• "Be the First to Know"

Text

Supporting text explaining the benefit:

• What subscribers receive
• Frequency of emails
• Exclusive offers or content

Form

The email signup form block:

• Email input field
• Submit button
• Required for functionality

How It Works

1. Customer enters email address
2. Clicks subscribe button
3. Email is added to your Shopify customer list
4. Success message displays

Emails are stored in Customers in your Shopify admin, tagged for marketing.

Form Customization

Button Text

Default is "Subscribe" - customize in the Form block settings.

Success Message

The message shown after successful signup.

Color Scheme

Apply styling with:

• Background color
• Text color
• Input field styling
• Button color

Layout Options

Content Alignment

• Left aligned
• Center aligned
• Right aligned

Full Width

Toggle to extend background edge-to-edge.

Integration with Email Marketing

Shopify connects with email marketing apps:

1. Collected emails go to Shopify Customers
2. Sync with Klaviyo, Mailchimp, etc.
3. Customers are tagged as "accepts marketing"

Setting Up Email Marketing

1. Install an email app from Shopify App Store
2. Connect to your Shopify customers
3. Create automated welcome emails
4. Build email campaigns

Best Practices

Compelling Offer

Increase signups by offering value:

• "Get 10% off your first order"
• "Free shipping on your next purchase"
• "Early access to new arrivals"

Clear Expectations

Tell subscribers what they'll receive:

• "Weekly style inspiration"
• "Monthly newsletter with exclusive offers"
• "New arrival notifications"

Placement

Common newsletter section locations:

• Bottom of homepage
• Footer (always visible)
• Exit-intent popup

Design

• Keep form simple (email only)
• Large, clear submit button
• Minimal distractions

Popup Newsletter

Elle also includes a Popup Newsletter section for modal signup forms that appear on page load or scroll.

Privacy Considerations

• Link to your privacy policy near the form
• Ensure GDPR compliance if serving EU customers
• Honor unsubscribe requests promptly