Product Recommendations Section

Display AI-powered product suggestions using Shopify's recommendation algorithm.

Adding the Section

Open the theme editor
Navigate to your Product template
Click Add section
Select Product Recommendations

Note: This section only works on product pages.

How It Works

Shopify automatically suggests products based on:

Purchase history (what customers buy together)
Browsing behavior (what customers view together)
Collection relationships
Product descriptions and tags

The algorithm improves over time as more data is collected.

Section Settings

Product Limit

Set how many recommendations to show (2-12):

4-6 - Standard recommendation row
8-12 - More options for customers

Desktop Columns

Choose 2-5 columns for the product grid.

Mobile Columns

Choose 1 or 2 columns on mobile.

Header Content

Subheading

Optional introductory text.

Heading

Section title, e.g.:

"You May Also Like"
"Complete the Look"
"Pairs Well With"

Color Scheme

Apply styling for:

Section background
Product card styling
Text colors

When Recommendations Show

The section automatically hides if:

No recommendations are available
The product is too new for data
The algorithm can't find related products

New products may not have recommendations until purchase/browsing data accumulates.

Improving Recommendations

Product Organization

Use consistent, descriptive product tags
Organize products into logical collections
Write detailed product descriptions

Collections

Products in the same collection are more likely to be recommended together
Create "complementary" collections for upselling

Manual Alternatives

If AI recommendations aren't ideal, consider using a Featured Collection section instead with a curated collection of related products.

Best Practices

Placement

Add below the main product information for natural discovery.

Product Count

4 products is a good starting point
Too many can overwhelm
Too few looks sparse

Mobile Experience

Consider 1-column on mobile for clearer product images
Test scrolling behavior

Conversion Tips

Cross-Selling

Recommendations help customers discover:

Complementary products
Complete outfit pieces
Accessories

Increasing Order Value

Well-placed recommendations can:

Increase average order value
Reduce bounce rate
Improve customer satisfaction

Troubleshooting

No Recommendations Showing

Product may be too new
Not enough purchase data
Check that section is on product template

Irrelevant Recommendations

Review product tags and collections
Algorithm may need more data
Consider manual Featured Collection instead

Section Not Appearing

Verify you're on the product template
Check section is added correctly
Ensure section isn't hidden by settings

Product Recommendations