Logo and Branding
Last updated: February 5, 2026
Logo and Branding
Configure your store's logo and branding in Elle's theme settings.
Accessing Logo Settings
- Open the theme editor
- Click Theme settings (gear icon) in the left sidebar
- Click Logo
Logo Options
Image Logo
- Click Select image under Logo
- Upload your logo file (PNG or SVG recommended)
- Use a transparent background for best results
- Recommended width: 240-500px
Logo Width
Control how large your logo appears:
- Find the Logo width slider
- Adjust between 50-250 pixels
- Default is 120px
- This setting is used across the entire theme
Tip: Test your logo at different sizes on both desktop and mobile to find the right balance.
Text Logo
If you don't have a logo image, Elle displays your store name as text using the heading font.
Favicon
The favicon appears in browser tabs:
- Scroll to Favicon in Logo settings
- Click Select image
- Upload a square image (recommended: 32x32px or 64x64px)
- PNG format with transparency works best
Best Practices
Logo File Formats
- SVG - Best quality, scales perfectly, smallest file size
- PNG - Good for logos with transparency
- JPG - Use only if no transparency needed
Logo Dimensions
- Keep height reasonable (40-80px at display size)
- Wide logos work well with centered header layouts
- Square or tall logos work better with left-aligned headers
Dark vs Light Backgrounds
If your header uses a transparent mode on hero sections, ensure your logo is visible on both light and dark backgrounds. Consider using a logo with a subtle outline or shadow if needed.
